Most companies face the big question of WHAT should I do? You know you want to market but what is best way and how are we going to execute it? We remove the reaction from your decision making and give you a plan to work from and scale to. Every business has the opportunity to grow and scale, the right approach and strategy are the most fundamental pieces to this puzzle. We believe the right strategy will grow the business in ways most haven’t imagined yet.
A well built marketing funnel will drive sales and profitability for any company, the best funnels take time and discipline to polish. Our client engagements mature into efficient marketing execution so that the business can achieve the goals it set out to. We approach from the top down starting with Brand down to Retention. Every business has a funnel, whether it is controlled or not determines their success.
BUDGET BUILDING & PLANNING
A marketing budget is a tough thing to build with the wrong approach, at Woodrow, we’ll provide you with the proper formulas and insight to build your budget accordingly. We have worked with the largest brands and the most agile startups and understand the value of a dollar and the power of its well placed strength. Your marketing dollars are precious, we build the proper way to approach your spend to ensure maximum return.
At Woodrow, we approach marketing quite differently. We believe in Subject Matter Expertise (SME) and we work with only the best. Its difficult for one business to the “best” at everything. We pride ourselves at owning our craft and partnering with those who have done the same. The truth is the best talent doesn’t work at a big agency, they have built their own shop and we have spent years building a powerful network of the state’s top talent.
Marketing is a complex machine, we have a detailed project management system and process to keep all of your tasks and milestones organized and calendered so that we are all on exactly the same page, all the time. Should mishaps occur, our detailed nature will get us back on track quickly and with little to no loss. We own that failures occur, but solving them is when true partnership is formed.
As important as knowing “what” to do, equally as important is to measure its success. If it’s worth building, it’s worth measuring. We’ve built a dashboard that measure the entirety of your marketing ecosystem, not just your digital media. It’s critical to know where your dollars are and how they have performed. Looking at the right data will help us to constantly be making the right choices for the right reasons.